L’Oréal Paris Elvive Colour Protect Shampoo. An advanced formulation designed to nourish and protect coloured hair from root to tip. Enriched with NEW colour seal elixir, nutritive concentrate and UVA/UVB filters, it protects your hair from external aggressors resulting in colour preservation for 28 washes*. Its new formula works to seal the colour from inside the fibre, protecting your hair from UV rays and deeply nourishing it to prolong radiance.
Repeated washing, exposure exposure to the sun, pollution and eother factors can make coloured hair more sensitive. Colour fades, hair loses its shine and intensity.
eatures & Benefits Maintains Colour Intensity: The new Colour-Seal Elixir in Elvive Colour Protect Shampoo has been developed to condition, to help protect colour from fading and preserve its intensity. The formula is enriched with UVA/UVB Filters to protect coloured hair from external aggressions. Hair looks full of life. Prolongs Radiance: The formula intensely nourishes the hair and smooths its surface. Shine is revived and radiance is prolonged.
*Instrumental test after application of shampoo and conditioner.
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Colourants can alter the natural protective layer of the hair, making the fibre more sensitive to external aggressions such as sun and pollution. To help protect your hair, a specific protective care is needed. L'Oréal Paris has created Elvive Colour Protect, the UK's no. 1 for coloured hair*.
The secret to colour protection
1 Concentrated Nourishment
The formula, enriched with an Active Nourishing Ingredient, bathes the hair and transforms its surface. Hair feels voluptuous to the touch.
2 Lasting Colour Protection
Enriched with UVA + UVB Filters, the formula helps protect hair from external aggressions and leaves colour shimmering.
Just coloured intensity for up to 7 weeks**
*Nielsen shampoo and conditioner unit sales Jan 2017 - Dec 2017
**Instrumental test after application of shampoo + conditioner.
"• Larger format
• Concentrated nourishment + UVA/UVB Filters
• Protects hair
• Prolongs colour"
Work through the lengths of your hair, right to the tips, and then rinse. For best results use after Colour Protect Shampoo and for even more care and protection, try Colour Protect Masque.
In case of contact with eyes, rinse them immediately.
Aqua / Water Sodium Laureth Sulfate Dimethicone Coco-Betaine Glycol Distearate Sodium Chloride Guar Hydroxypropyltrimonium Chloride Cocamide Mipa Tocopherol Sodium Benzoate Sodium Cocoate Sodium Hydroxide Ethylhexyl Methoxycinnamate Salicylic Acid Poly (Linseed Oil) Benzophenone-4 Benzyl Alcohol Benzyl Salicylate Linalool Alpha-Isomethyl Ionone Carbomer Geraniol Butylphenyl Methylpropional Citronellol Methyl Cocoate Citric Acid Hexylene Glycol Hexyl Cinnamal Parfum / Fragrance Please check back of pack for up to date ingredients