JOHNSONS® Baby Powder Best for baby Sprinkle JOHNSONS® Baby Powder onto your hands and smooth onto babys skin. This creates a smooth friction-free layer to reduce the effects of rubbing and chafing, to keep babys skin healthy and soft. Best for you Use after a bath or shower to keep skin dry, smooth and fresh. JOHNSONS® Baby. Trusted by mums for over 100 years.